This was a nice find at the flea market! Smaxie the Seal on a 1969 box of Sugar Smacks from a Kellogg's Variety pack. We've added a cool Smaxie button to the Sea Creatures chapter of Ad Boy. You can also find a bunch of great cereal boxes in the Cereal chapter.
According to Topher's Breakfast Cereal Guide: Born in 1957, an animated seal in a sailor suit named Smaxey "makes breakfast the happiest meal of the day." He appeared on boxes until 1959. -Warren
For more cool cereal info check out Topher's cereal site: http://www.lavasurfer.com/cereal-guide.html
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